Mitt Romney’s “success in raising hundreds of millions of dollars in the costliest presidential race ever can be traced in part to a secretive data-mining project that sifts through Americans’ personal information — including their purchasing history and church attendance — to identify new and likely, wealthy donors,” the AP reports.

An analysis found that Romney’s campaign “has made
impressive inroads into even traditionally Democratic neighborhoods,
collecting more than $ 350,000 this summer around San Francisco in
contributions that averaged $ 400 each. High-dollar donors have been
essential to Romney’s election effort, unlike Obama, who relies on more
contributors giving smaller amounts.”

There are no records of payments to the firm from Romney’s campaign, although some campaigns do not report expenses until the vendor actually sends them a bill.
Taegan Goddard’s Political Wire