The Wall Street Journal notes that “one generalization that holds true, election after election: Candidates who aren’t well-liked don’t win. And better-liked candidates beat lesser-liked ones.”

And for now, Mitt Romney remains the least liked challenger since Bill Clinton at this point in 1992.

“But by late October 1992, just weeks before the election, Mr. Clinton had pulled off an extraordinary transformation. His favorable ratings had skyrocketed. Over half of Americans viewed him positively, while just over a third viewed him negatively…”

“So how did Mr. Clinton do it? He started his abrupt climb in June with a round of extended town halls and by yucking it up on late-night TV, including a saxophone solo on the Arsenio Hall show. That July he got the biggest convention bounce in modern political history, followed by a five -day bus tour with his new vice-presidential pick, Al Gore.”
Taegan Goddard’s Political Wire