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Campaigns apply tech tools to ground game

Posted by admin on June 21st, 2012

Allen Luethky, 19, left, of Oakton Va., makes calls for the Romney campaign while wearing a t-shirt featuring a quick response code, or QR, in Fairfax, Va., on Tuesday, June 19, 2012. The presidential ground game has gone high tech, marrying old-school organizing work with innovative digital tools. The T-shirts that Romney campaign volunteers wear in Virginia feature a digital code that voters can zap with their smart phones to learn more about the Republican presidential hopeful, which gives Romney field organizers valuable information on how to reach them in the future. (AP Photo/Jacquelyn Martin)The red and blue T-shirts that Mitt Romney campaign volunteers wear in Virginia feature a digital code that voters can zap with their smart phones to learn more about the Republican presidential hopeful.



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